value creation. for customer.

Illustrative image; the original photograph is unavailable in the existing files.

In today’s world, companies are successful companies that can be more valuable. for Create customers or, according to Mr. Sergio Zeman, they can provide more reasons for customers to encourage them to buy and create a long-term relationship with the company. Customer Selection criteria value. And value is the comparison that customers make between payment costs versus the benefits they receive.

High-quality goods or services customers want more services, higher speeds, and consequency with their needs, and ultimately the price is more appropriate and secure.

Customers may not seem to be able to speak their own comparative process, but they certainly do this in their minds, and when they decide to buy your product, they have actually concluded that your product value is higher than others.

Customers spend 4 types of money when purchasing goods:

Financial Cost: It means money or pseudo-money that offers goods or services in front of the purchase.

Cost of time: When the customer is taken to buy the product, many customers are willing to pay more money, and then less time. for Get the product.

Energy Cost: The amount of difficulty and difficulty that customers have to buy and get the product.

Psychological Cost: Things such as doubt, anxiety is a component of these psychological costs, and when I have experienced many times, buyers are regrets after buying, and the more expensive the price of the product is regretting the more annoying purchase. “The return of the product to 7 days for any reason creates confidence in the customer who returns the item if regrets. >> >>

What’s important is that if economic firms think of them, it’s important to think about it. for Increasing value should only reduce financial costs if other costs remain in place, this is entirely wrong and other costs are very important in place, and in some cases even more important than financial costs.

Customers also receive four benefits in exchange for four-dollar costs, which are:

The main benefit: That’s what the main reason customers buy goods.

Side benefit: In the end of the purchase of the product, it is a product that comes to the customer. for For example, by buying one eyeglass – other sources such as not breaking, beauty, style, etc. are also bought.

Communication: Today, customers want to move in their communications, when they are willing to contact the company and express their problems and protests and even offers, which is why successful companies are investing in the relationship.

Mental image: Or it’s the mental perception that customers have from your company and your product, and it’s natural to make the most of this harvest grow customers happy and create free payouts. for The company is and if it is negative, you create dissatisfied customers who act as negatives in addition to disconnecting the company.

In today’s competitive world of every opportunity. for The relationship between the two sides should be used.If you want to have a long-term interface with customers, you have to go to them and ask them to contact you and hear the voice of the customer’s voice, it will cost a great deal and impose on the company that will eventually lead to loss of dissatisfied and even malicious customers.

The origin of customer expectations on the basis of his mental imagination stems from the previous shopping experience as well as those close to the customer, such as colleagues, followers and friends, etc., and ultimately corporate advertising. If customer expectations are equal to the benefits of your products. The customer is satisfied and pleased, and only to five other people will suggest your products, and if the customer’s expectations exceed the benefits of the product, he becomes dissatisfied with the customer and informs 11 people that it should be given the power of the networks that may be multiple times as well.

But if the company can be dissatisfied with the correct management of the customer’s needs and satisfy him as a customer, his loyalty degree will be more than the customer who has been satisfied from the beginning.

Remember that customer complaints are a reflection of his hidden needs, a hidden need is usually never requested in conventional and explicit thought, but beyond the opinions of the heeded customers there are always glooms of those hidden needs that can show a way to the wealth-making opportunities of a successful company that explores the needs of customers even those needs that can show the needs of customers. for The customer itself is not well-known, it should always strive to deliver more than the customer’s well-known demands, and this takes place in their thinking, and we need to be more responsive to the needs of the client.

Dr. Ali